Anni Höcker is an Amsterdam-based art director, researcher
and filmmaker working across campaigns, brand identities,
moving image and graphic design. She develops concept-led
work that brings together strong visual direction, cultural
awareness and research-driven thinking.

Her practice often starts with a deeper investigation into the
environmental, historical or social systems surrounding a subject,
using archival research, field-based methods and critical inquiry
as tools for developing ideas. Moving between commercial
commissions and independent artistic projects, she translates
this research into clear, distinctive and visually engaging concepts
that connect critical thinking with contemporary visual culture.


hello@annihocker.com

✴︎ Art direction
✴︎ Creative direction
✴︎ Graphic design
✴︎ Creative production
✴︎ Artistic research
✴︎ Creative consultancy

EXPERIENCE

FIFA [ 2025 ]
Creative Direction + Production + Design

By the Creek Festival [ 2025 ]
Creative Consultancy + Art Direction

FIFA [ 2024 ]
Art Direction + Graphic Design

Het HEM, Parrish Smith [2022]
Exhibition Design

Dekmantel, Parrish Smith [ 2022 ]
Art Direction + Set Design

Nous'Klaer Audio, Meetsysteem [ 2021 ]
Art Direction + Set Design + Casting

Studio S [ 2020 ]
Branding + Spatial Design

Anagram Label [ 2015 - 2019 ]
Art Direction + Graphic Design

Anni Höcker [ 2014 - now ]
Art Direction & Graphic Design  


OTHER

Zorgbalans [ 2020 ]
Volunteer Elderly Care

Candid Group & XXS [ 2019 ]
Curation + Spatial Design

Dearhunter Vintage
Content Creation + Visual Merchandising

Art Room MINA [ 2018 ]
Exhibition Design + Art Direction

Fabrica Italy [ 2016 ]
Residency

EDUCATION

Piet Zwart Institute [ 2023 - 2025 ]
MA Fine Arts and Design

KABK [ 2022 ]
MA Non-Linear Narrative

WDKA [ 2014 - 2019 ]
BA Advertising

Manchester School of Art [ 2017 ]
BA Interactive Arts


AWARDS & NOMINATIONS

Gouden Kalf - Best Music Video [ 2022 ] 
Nederlands Film Festival

Willem de Kooning Academy Award [ 2019 ]
WDKA, Gemeente Rotterdam

KITT Young Blood Award [ 2019 ]
GOGBOT, Nomination

Young Talent Award [ 2018 ]
Dutch Design Week, Nomination

Dutch Design Top 10 [ 2018 ]
VPRO, Nomination

Gouden Zaag [ 2016 ]
Marketing Tribune, Nomination

EXHIBITIONS

A Fieldtrip to the Cosmos [ 2026 ]
Paradiso x Ruigoord, Amsterdam, NL

Squaring The Circle [ 2025 ]
Piet Zwart Institute
V2_, Rotterdam, NL

Tec Art: Quantum Supremacy [ 2020 ]
WORM, Rotterdam, NL

Artificiality: A Natural Occurrence [ 2019 ]
TSTST, Rotterdam, NL

KONTRA [ 2019 ]
Roodkapje, Rotterdam, NL

Crossover Interfacing [ 2019 ]
TSTST, Rotterdam, NL