research
NAME
NAME
YEAR
DESCRIPTION
MEDIA TYPES
FIFA HERITAGE
FIFA
2025
Campaign for FIFA's Heritage Collection that explores how football heritage can be collected, preserved and passed on through the shirt.
Eight shirts celebrate the nations that have shaped World Cup history through victory. Each design is rooted in a legendary winning tournament, drawing from original World Cup artefacts gathered from that moment in time. For this campaign, I collected and scanned official posters, final tickets, and printed collectibles, pairing them with portraits rooted in the visual language of vintage football culture, while textile patterns weave together graphic details from each tournament with references to the cultural heritage of the nation itself.
Buy the shirts here.
Eight shirts celebrate the nations that have shaped World Cup history through victory. Each design is rooted in a legendary winning tournament, drawing from original World Cup artefacts gathered from that moment in time. For this campaign, I collected and scanned official posters, final tickets, and printed collectibles, pairing them with portraits rooted in the visual language of vintage football culture, while textile patterns weave together graphic details from each tournament with references to the cultural heritage of the nation itself.
Buy the shirts here.
Creative Direction & Concept
Art Direction & Graphic Design
Artefact Scanning
Creative Production
Art Direction & Graphic Design
Artefact Scanning
Creative Production
HET AFVALJOEN
GEMEENTE AMSTERDAM
CONCEPT
2025
Het Afvaljoen (Waste Pavilion) is a circular pavilion built from Amsterdam’s biodegradable GFE/T waste.
The project supports De Gemeente Amsterdam’s ambition to become fully circular by 2050 by making waste streams visible, tangible and shared. In collaboration with researchers and designers from the Amsterdam Institute for Advanced Metropolitan Solutions, each city district hosts its own Afvaljoen, built from the organic waste of local residents. What is discarded returns as biodegradable building material, forming a continuous cycle of transformation and reuse.
The Afvaljoen demonstrates that what we discard can be transformed into a fertile ground for urban growth. It establishes a circular system in which waste, people, and the city are interdependent. These pavilions act as points of connection, where social exchange, ecological processes, and urban life intersect into dynamic and living environments.
Learn more
The project supports De Gemeente Amsterdam’s ambition to become fully circular by 2050 by making waste streams visible, tangible and shared. In collaboration with researchers and designers from the Amsterdam Institute for Advanced Metropolitan Solutions, each city district hosts its own Afvaljoen, built from the organic waste of local residents. What is discarded returns as biodegradable building material, forming a continuous cycle of transformation and reuse.
The Afvaljoen demonstrates that what we discard can be transformed into a fertile ground for urban growth. It establishes a circular system in which waste, people, and the city are interdependent. These pavilions act as points of connection, where social exchange, ecological processes, and urban life intersect into dynamic and living environments.
Learn more
Concept & Art Direction
Graphic Design
Copy Writing
3D print construction: Olivier van Herpt
Graphic Design
Copy Writing
3D print construction: Olivier van Herpt