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FIFA HERITAGE
FIFA
2025
Campaign for FIFA's Heritage Collection that explores how football heritage can be collected, preserved and passed on through the shirt.
Eight shirts celebrate the nations that have shaped World Cup history through victory. Each design is rooted in a legendary winning tournament, drawing from original World Cup artefacts gathered from that moment in time. For this campaign, I collected and scanned official posters, final tickets, and printed collectibles, pairing them with portraits rooted in the visual language of vintage football culture, while textile patterns weave together graphic details from each tournament with references to the cultural heritage of the nation itself.
Buy the shirts here.
Eight shirts celebrate the nations that have shaped World Cup history through victory. Each design is rooted in a legendary winning tournament, drawing from original World Cup artefacts gathered from that moment in time. For this campaign, I collected and scanned official posters, final tickets, and printed collectibles, pairing them with portraits rooted in the visual language of vintage football culture, while textile patterns weave together graphic details from each tournament with references to the cultural heritage of the nation itself.
Buy the shirts here.
Creative Direction & Concept
Art Direction & Graphic Design
Artefact Scanning
Creative Production
Art Direction & Graphic Design
Artefact Scanning
Creative Production
